Privacy Policy.

Information We Collect

We collect only what we need to run the program and keep you informed about your child's progress. Specifically:

• Parent / guardian details — your name, email address, and (optionally) phone number, when you reserve a spot, request an info session, or create a parent-portal account.
• Child details — your child's first name and age, provided by you, so we can place them in the right age track.
• Program progress information — notes and measurable signals a facilitator records during sessions (such as how many options your child named, and which "doors" they tend to use), so we can show you their growth over a cycle.
• Payment information — if and when you pay for a program, payment is handled by our payment processor. We do not see or store your full card number.

How We Use Information

We use the information above to:

• Confirm enrollment and place your child in an appropriate age track.
• Communicate with you about sessions, scheduling, and your child's progress.
• Provide you secure access to your own child's progress report through the parent portal.
• Process payments for programs you choose to enroll in.
• Improve our program and respond to your questions.

How We Protect It

• Each family can see only their own child's information through a secure, invite-only parent portal.
• Progress data is stored in a secured database, and portal access requires a verified login.
• We limit who has access to family information to those who need it to run the program.
• Sessions are not publicly broadcast or live-streamed.

What We Do Not Do

• We do not sell, rent, or trade your or your child's personal information.
• We do not share family information with advertisers.
• We do not use your child's information for any purpose beyond running the program and reporting progress to you.

Service Providers

We use a small number of trusted third-party services to operate — for example, to host our website, capture form submissions, manage portal logins, store progress data, process payments, and measure how our website is used. These providers handle data on our behalf and are not permitted to use it for their own purposes. We share only what is necessary for them to perform their function.

Cookies & Website Analytics

Our website uses Google Analytics to understand how people find and use the site — which pages they look at, how long they stay, and whether they arrived from a search engine, an email, or a social post. This tells us which of our efforts to reach families are actually working, so we can stop wasting time on the ones that aren't.

Google Analytics sets cookies in your browser and records technical details such as your device and browser type, your approximate location (city-level, worked out from your IP address), and the pages you view. This is information about website visitors — the parents and other adults browsing this site. It is not connected to any child's name, age, or progress information, and it is not connected to your parent-portal account.

• We look at analytics in aggregate — patterns across all visitors — not to identify you personally.
• We have not turned on Google's advertising or remarketing features. We do not build advertising audiences from people who visit this site, and we do not use analytics data to target ads at you.
• We do not send anything you type into our forms — your name, your email, your child's details — to Google Analytics.

Our website host also collects basic performance measurements, such as how quickly pages load. This is used only to keep the site working well.

If you would rather not be measured, you can opt out. Most browsers let you block or delete cookies in their settings, and Google publishes a browser add-on that switches Google Analytics off across every site you visit: tools.google.com/dlpage/gaoptout. Blocking analytics will not affect your ability to use this site, reserve a seat, or reach the parent portal.

How Long We Keep Information

We keep family and progress information only as long as needed to provide the program and for reasonable record-keeping afterward. If you would like your information removed, contact us and we will delete it, except where we are required to retain certain records.

Your Choices & Rights

You may, at any time:

• Ask what information we hold about your family.
• Ask us to correct or update it.
• Ask us to delete it (subject to any legal record-keeping requirements).
• Withdraw from the program and request that your child's data be removed.

To make any of these requests, just email us at the address below.

Changes to This Policy

We may update this policy as our program grows or as requirements change. When we do, we'll update the "last updated" date above. Enrolled families will be notified of any significant changes.